Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.
Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

HERO | DOCTOR PLAGUE’S ALCHEMY LAB Client-sponsored retail pop-up transforming Squishable’s Plague Doctor characters into a whimsical apothecary centered on healing, comfort, and discovery.

HERO | DOCTOR PLAGUE’S ALCHEMY LAB Client-sponsored retail pop-up transforming Squishable’s Plague Doctor characters into a whimsical apothecary centered on healing, comfort, and discovery.

HERO | DOCTOR PLAGUE’S ALCHEMY LAB Client-sponsored retail pop-up transforming Squishable’s Plague Doctor characters into a whimsical apothecary centered on healing, comfort, and discovery.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

SCENIC DESIGN | I designed the 8' × 8' illustrated backdrop and cobblestone floor treatment for the Alchemy Lab, shown here in the original darker palette prior to later color revisions.

SCENIC DESIGN | I designed the 8' × 8' illustrated backdrop and cobblestone floor treatment for the Alchemy Lab, shown here in the original darker palette prior to later color revisions.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

SCENIC DESIGN | I designed the 8' × 8' illustrated backdrop and cobblestone floor treatment for the Alchemy Lab, shown here in the original darker palette prior to later color revisions.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

FOAMCORE SET MODEL | Hand-built miniature model of the full Alchemy Lab set, including my 8' × 8' illustrated backdrop and cobblestone floor design, shown in the revised lighter color palette.

FOAMCORE SET MODEL | Hand-built miniature model of the full Alchemy Lab set, including my 8' × 8' illustrated backdrop and cobblestone floor design, shown in the revised lighter color palette.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

FOAMCORE SET MODEL | Hand-built miniature model of the full Alchemy Lab set, including my 8' × 8' illustrated backdrop and cobblestone floor design, shown in the revised lighter color palette.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

MODEL FABRICATION | Jay cuts foamcore components as we fabricate the miniature Alchemy Lab set model for the final presentation.

MODEL FABRICATION | Jay cuts foamcore components as we fabricate the miniature Alchemy Lab set model for the final presentation.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

MODEL FABRICATION | Jay cuts foamcore components as we fabricate the miniature Alchemy Lab set model for the final presentation.

GRAPHIC APPLICATION | Laura burnishes the self-adhesive printed graphic onto the backdrop, smoothing the surface to ensure a clean, secure application.

GRAPHIC APPLICATION | Laura burnishes the self-adhesive printed graphic onto the backdrop, smoothing the surface to ensure a clean, secure application.

GRAPHIC APPLICATION | Laura burnishes the self-adhesive printed graphic onto the backdrop, smoothing the surface to ensure a clean, secure application.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

FLOOR FABRICATION | I trim the self-adhesive cobblestone floor graphic to size before installation, translating my scenic floor design into the physical Alchemy Lab set.

FLOOR FABRICATION | I trim the self-adhesive cobblestone floor graphic to size before installation, translating my scenic floor design into the physical Alchemy Lab set.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

FLOOR FABRICATION | I trim the self-adhesive cobblestone floor graphic to size before installation, translating my scenic floor design into the physical Alchemy Lab set.

GUEST INTERACTION | A visitor engages with the completed Alchemy Lab set, demonstrating how the scenic backdrop, product display, dimensional props, and cobblestone floor come together as an immersive retail environment.

GUEST INTERACTION | A visitor engages with the completed Alchemy Lab set, demonstrating how the scenic backdrop, product display, dimensional props, and cobblestone floor come together as an immersive retail environment.

GUEST INTERACTION | A visitor engages with the completed Alchemy Lab set, demonstrating how the scenic backdrop, product display, dimensional props, and cobblestone floor come together as an immersive retail environment.

SQUISHABLES: DOCTOR PLAGUE’S ALCHEMY LAB

2024

2024

ACADMEMIC / CLIENT-SPONSORED BUILT POP-UP

Doctor Plague’s Alchemy Lab is a client-sponsored pop-up that reimagines Squishable’s Plague Doctor collection through an enchanted apothecary centered on healing and comfort. Illustrated cabinetry, potions, cobblestone graphics, dimensional props, and plush characters turn the display into a playful world that feels mysterious without becoming dark.

CONTEXT

Squishable challenged our team to create a temporary retail experience connecting its characters to comfort, joy, and well-being.

APPROACH

We reimagined the Plague Doctor as a healer and built the environment around his world. Illustration, signage, surface graphics, and dimensional elements work together so the product feels like part of the story rather than decoration.

OUTCOME

The installation makes something strange feel unexpectedly comforting.

MY ROLE

Concept Development, Environmental Graphic Design, Scenic Design, Floor Graphic Design, Signage Design, Production Artwork, Material Development, Visual Merchandising, Fabrication, Installation

TOOLS

Illustrator, InDesign, Photoshop, X-Acto Knife

MATERIALS

Foam, Foamcore, Adhesive-Backed Graphics, Lavender

CREDITS

Developed collaboratively with Jaehyun Min, Saloni Nanavati, and Laura Nolan.

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