Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.
Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

ARRIVAL + CHECKOUT | A warm wood-lined reception and checkout point establishes the Gansevoort retail identity while maintaining a visual connection to the hotel lobby.

ARRIVAL + CHECKOUT | A warm wood-lined reception and checkout point establishes the Gansevoort retail identity while maintaining a visual connection to the hotel lobby.

ARRIVAL + CHECKOUT | A warm wood-lined reception and checkout point establishes the Gansevoort retail identity while maintaining a visual connection to the hotel lobby.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

PROGRAM BLOCK PLAN | Retail zoning organizes local art, accessories, apparel, books, stationery, health and beauty, local gourmet, and seasonal merchandise around a flexible central floor.

PROGRAM BLOCK PLAN | Retail zoning organizes local art, accessories, apparel, books, stationery, health and beauty, local gourmet, and seasonal merchandise around a flexible central floor.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

PROGRAM BLOCK PLAN | Retail zoning organizes local art, accessories, apparel, books, stationery, health and beauty, local gourmet, and seasonal merchandise around a flexible central floor.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

CIRCULATION PLAN | A continuous circulation path guides guests through perimeter merchandise while central fixtures create flexible moments for discovery and seasonal product displays.

CIRCULATION PLAN | A continuous circulation path guides guests through perimeter merchandise while central fixtures create flexible moments for discovery and seasonal product displays.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

CIRCULATION PLAN | A continuous circulation path guides guests through perimeter merchandise while central fixtures create flexible moments for discovery and seasonal product displays.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

SPATIAL ENVELOPE | Axonometric study documents the scale and overall dimensions of the existing retail shell used to develop the store layout.

SPATIAL ENVELOPE | Axonometric study documents the scale and overall dimensions of the existing retail shell used to develop the store layout.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

SPATIAL ENVELOPE | Axonometric study documents the scale and overall dimensions of the existing retail shell used to develop the store layout.

RETAIL ENTRANCE | Warm wood, dark metal fixtures, and cobblestone-inspired flooring frame the shop’s opening merchandising zone, where a nesting table features seasonal summer goods alongside men’s swimwear and women’s summerwear.

RETAIL ENTRANCE | Warm wood, dark metal fixtures, and cobblestone-inspired flooring frame the shop’s opening merchandising zone, where a nesting table features seasonal summer goods alongside men’s swimwear and women’s summerwear.

RETAIL ENTRANCE | Warm wood, dark metal fixtures, and cobblestone-inspired flooring frame the shop’s opening merchandising zone, where a nesting table features seasonal summer goods alongside men’s swimwear and women’s summerwear.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

HEALTH + BEAUTY | Modular wall fixtures organize wellness and beauty merchandise while allowing the product assortment and display density to change over time.

HEALTH + BEAUTY | Modular wall fixtures organize wellness and beauty merchandise while allowing the product assortment and display density to change over time.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

HEALTH + BEAUTY | Modular wall fixtures organize wellness and beauty merchandise while allowing the product assortment and display density to change over time.

BOOKS + STATIONERY | Open shelving, integrated drawers, and a central mirror create distinct merchandising zones for books and stationery while maintaining visual continuity across the store.

BOOKS + STATIONERY | Open shelving, integrated drawers, and a central mirror create distinct merchandising zones for books and stationery while maintaining visual continuity across the store.

BOOKS + STATIONERY | Open shelving, integrated drawers, and a central mirror create distinct merchandising zones for books and stationery while maintaining visual continuity across the store.

CURATED MERCHANDISING | Fashion, accessories, footwear, art, and locally inspired products are layered across a modular wall-display system designed to accommodate an evolving merchandise mix.

CURATED MERCHANDISING | Fashion, accessories, footwear, art, and locally inspired products are layered across a modular wall-display system designed to accommodate an evolving merchandise mix.

CURATED MERCHANDISING | Fashion, accessories, footwear, art, and locally inspired products are layered across a modular wall-display system designed to accommodate an evolving merchandise mix.

LOCAL GOURMET | A dedicated hospitality zone combines local food, coffee, wine, and service elements, extending the shop beyond traditional retail into a guest amenity.

LOCAL GOURMET | A dedicated hospitality zone combines local food, coffee, wine, and service elements, extending the shop beyond traditional retail into a guest amenity.

LOCAL GOURMET | A dedicated hospitality zone combines local food, coffee, wine, and service elements, extending the shop beyond traditional retail into a guest amenity.

GANSEVOORT

2023

2023

ACADEMIC CONCEPTUAL RETAIL DESIGN

This retail concept brings the character of Manhattan’s Meatpacking District into the Gansevoort Hotel through material, merchandise, and movement. Cobblestone-inspired flooring, dark stone, warm wood, brass, and flexible fixtures create a shop that feels connected to the neighborhood and hotel lobby rather than separate from it.

CONTEXT

The hotel needed a flexible retail environment for guests and visitors, carrying everything from fashion and local art to travel essentials.

APPROACH

I used the neighborhood as the design driver and the existing hotel lobby. Local material references and modular merchandising give the store a clear identity while allowing the product mix to change.

OUTCOME

The shop feels rooted in Meatpacking while remaining adaptable to the hotel’s changing needs.

MY ROLE

Spatial Design, Space Planning, Visual Merchandising, Fixture Design, Product Curation, Lighting Design, 3D Visualization

TOOLS

Sketchup, TwinMotion, InDesign, Illustrator

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