Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.
Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

DINING EXPERIENCE | An immersive family-style tasting experience brings guests together around food, conversation, and Meati’s sustainability-driven brand story.

DINING EXPERIENCE | An immersive family-style tasting experience brings guests together around food, conversation, and Meati’s sustainability-driven brand story.

DINING EXPERIENCE | An immersive family-style tasting experience brings guests together around food, conversation, and Meati’s sustainability-driven brand story.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

GUEST JOURNEY | The spatial sequence guides guests through social engagement, education, hospitality, dining, and takeaway, creating a continuous brand experience from arrival to departure.

GUEST JOURNEY | The spatial sequence guides guests through social engagement, education, hospitality, dining, and takeaway, creating a continuous brand experience from arrival to departure.

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

GUEST JOURNEY | The spatial sequence guides guests through social engagement, education, hospitality, dining, and takeaway, creating a continuous brand experience from arrival to departure.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

IMMERSIVE ENTRY | A moss-covered threshold and suspended Red Admiral butterfly transform Meati’s nature-driven imagery into a sculptural arrival moment centered on growth and transformation.

IMMERSIVE ENTRY | A moss-covered threshold and suspended Red Admiral butterfly transform Meati’s nature-driven imagery into a sculptural arrival moment centered on growth and transformation.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

IMMERSIVE ENTRY | A moss-covered threshold and suspended Red Admiral butterfly transform Meati’s nature-driven imagery into a sculptural arrival moment centered on growth and transformation.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

SOCIAL ACTIVATION | A dimensional photo moment combines bold brand graphics, natural textures, oversized mushroom forms, and an integrated Meati backdrop to encourage guest-generated content.

SOCIAL ACTIVATION | A dimensional photo moment combines bold brand graphics, natural textures, oversized mushroom forms, and an integrated Meati backdrop to encourage guest-generated content.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

SOCIAL ACTIVATION | A dimensional photo moment combines bold brand graphics, natural textures, oversized mushroom forms, and an integrated Meati backdrop to encourage guest-generated content.

CUSTOM BAR | Warm wood, copper detailing, integrated greenery, and branded service elements translate Meati’s natural material language into a hospitality-focused environment.

CUSTOM BAR | Warm wood, copper detailing, integrated greenery, and branded service elements translate Meati’s natural material language into a hospitality-focused environment.

CUSTOM BAR | Warm wood, copper detailing, integrated greenery, and branded service elements translate Meati’s natural material language into a hospitality-focused environment.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

EDUCATIONAL ZONE | A sequence of branded environmental graphics introduces guests to mycelium, product development, nutrition, and Meati’s sustainability mission.

EDUCATIONAL ZONE | A sequence of branded environmental graphics introduces guests to mycelium, product development, nutrition, and Meati’s sustainability mission.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

EDUCATIONAL ZONE | A sequence of branded environmental graphics introduces guests to mycelium, product development, nutrition, and Meati’s sustainability mission.

EVENT GRAPHICS | Invitation and menu collateral extend Meati’s retro typography, saturated palette, and graphic system across the guest journey.

EVENT GRAPHICS | Invitation and menu collateral extend Meati’s retro typography, saturated palette, and graphic system across the guest journey.

EVENT GRAPHICS | Invitation and menu collateral extend Meati’s retro typography, saturated palette, and graphic system across the guest journey.

TAKEAWAY KIT | Branded food products, educational material, apparel, and reusable packaging extend the experience beyond the event.

TAKEAWAY KIT | Branded food products, educational material, apparel, and reusable packaging extend the experience beyond the event.

TAKEAWAY KIT | Branded food products, educational material, apparel, and reusable packaging extend the experience beyond the event.

EAT MEATI

2025

2025

ACADEMIC / CONCEPTUAL BRAND ACTIVATION

Eat Meati is a media and influencer experience that brings the brand’s playful 1970s identity and nature-driven story into physical space. Product discovery, education, cocktails, and family-style dining unfold through a retro environment rooted in mycelium, sustainability, and community.

CONTEXT

The challenge was introducing an unfamiliar food technology without making the experience feel clinical or overly instructional.

APPROACH

I extended Eat Meati’s retro, nature-driven brand language into the space through warm wood, checkerboard flooring, rattan, earthy color, moss, and bold 1970s-inspired forms. The same language carries into the bar and dining table, creating one visual system around product discovery, education, and hospitality.

OUTCOME

Sustainability feels less like a lesson and more like an invitation to dinner.

MY ROLE

Experience Design, Space Planning, Customer Journey, Fixture & Bar Design, Furniture Sourcing, Hospitality Design, 3D Visualization

TOOLS

Rhino, Enscape, Illustrator, InDesign, Photoshop

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