Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.
Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

HERO | J’ADORE: A TASTE OF LUXURY ON WHEELS A mobile Dior fragrance experience transforms the J’adore world into a hospitality-driven activation centered on scent, personalization, and social connection. Framer

HERO | J’ADORE: A TASTE OF LUXURY ON WHEELS A mobile Dior fragrance experience transforms the J’adore world into a hospitality-driven activation centered on scent, personalization, and social connection. Framer

HERO | J’ADORE: A TASTE OF LUXURY ON WHEELS A mobile Dior fragrance experience transforms the J’adore world into a hospitality-driven activation centered on scent, personalization, and social connection. Framer

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

LOCATION STRATEGY | Proposed Bryant Park activation plan positioning the Airstream, reception, lounge, VIP consultation pods, refreshments, and photo moment within a connected guest journey. Framer

LOCATION STRATEGY | Proposed Bryant Park activation plan positioning the Airstream, reception, lounge, VIP consultation pods, refreshments, and photo moment within a connected guest journey. Framer

Minimalist laptop mockup on a concrete surface with geometric shadows, displaying a high-end editorial website layout titled "THE DRAPED FORM."

LOCATION STRATEGY | Proposed Bryant Park activation plan positioning the Airstream, reception, lounge, VIP consultation pods, refreshments, and photo moment within a connected guest journey. Framer

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.
Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

J’ADORE LOUNGE | Outdoor hospitality seating extends the fragrance experience beyond the Airstream, creating a relaxed social space for guests to gather and enjoy refreshments.

J’ADORE LOUNGE | Outdoor hospitality seating extends the fragrance experience beyond the Airstream, creating a relaxed social space for guests to gather and enjoy refreshments.

Close-up of a minimalist fashion editorial brochure tucked under a car's windshield wiper.

J’ADORE LOUNGE | Outdoor hospitality seating extends the fragrance experience beyond the Airstream, creating a relaxed social space for guests to gather and enjoy refreshments.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

REFRESHMENT MOMENT | A branded J’adore bar introduces champagne and small bites as part of the hospitality program, turning fragrance discovery into a longer experiential visit.

REFRESHMENT MOMENT | A branded J’adore bar introduces champagne and small bites as part of the hospitality program, turning fragrance discovery into a longer experiential visit.

High-contrast profile portrait of a model with glossy red lips and white ribbed headwear against a dark background.

REFRESHMENT MOMENT | A branded J’adore bar introduces champagne and small bites as part of the hospitality program, turning fragrance discovery into a longer experiential visit.

VIP CONSULTATION POD | A private gold-framed pod creates an intimate setting for one-on-one fragrance discovery while drawing its curved form and metallic finish from the J’adore bottle.

VIP CONSULTATION POD | A private gold-framed pod creates an intimate setting for one-on-one fragrance discovery while drawing its curved form and metallic finish from the J’adore bottle.

VIP CONSULTATION POD | A private gold-framed pod creates an intimate setting for one-on-one fragrance discovery while drawing its curved form and metallic finish from the J’adore bottle.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

FRAGRANCE BAR | The Airstream interior becomes a dedicated sampling environment where guests can explore J’adore through personalized consultation within a warm gold material palette.

FRAGRANCE BAR | The Airstream interior becomes a dedicated sampling environment where guests can explore J’adore through personalized consultation within a warm gold material palette.

Intense editorial headshot of a male model in black clothing with a slicked-back hairstyle and dramatic lighting.

FRAGRANCE BAR | The Airstream interior becomes a dedicated sampling environment where guests can explore J’adore through personalized consultation within a warm gold material palette.

PHOTO MOMENT | An dimensional floral backdrop translates J’adore’s botanical and gold visual language into a branded social moment designed for guest photography and sharing.

PHOTO MOMENT | An dimensional floral backdrop translates J’adore’s botanical and gold visual language into a branded social moment designed for guest photography and sharing.

PHOTO MOMENT | An dimensional floral backdrop translates J’adore’s botanical and gold visual language into a branded social moment designed for guest photography and sharing.

DIOR

2024

2024

ACADEMIC CONCEPTUAL PROJECT

J’adore: A Taste of Luxury on Wheels transforms Dior’s fragrance world into a mobile experience centered on scent, personalization, and hospitality. A mirror-gold Airstream, perfume bar, private consultation pods, and social moments turn fragrance sampling into something guests can enter and remember.

CONTEXT

The project reimagined J’adore beyond the traditional fragrance counter for a younger, experience-driven audience.

APPROACH

I used the bottle itself as a spatial cue, translating its curves, gold finish, and softness into the architecture and guest journey. Sampling becomes a sequence of personal and social rituals rather than a single transaction.

OUTCOME

The activation makes fragrance discovery participatory rather than passive.

MY ROLE

Concept Development, Experience Design, Spatial Planning, Location Strategy, Material Selection, Hospitality Programming, Visualization

TOOLS

Sketchup, Rhino, Photoshop, Illustrator, InDesign

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