SURREALISM HERO | Hero view of the Surrealism gallery featuring Alexander McQueen footwear in display cases, and a large-format interpretive media display featuring interviews and exhibition content.
SURREALISM HERO | Hero view of the Surrealism gallery featuring Alexander McQueen footwear in display cases, and a large-format interpretive media display featuring interviews and exhibition content.
SURREALISM HERO | Hero view of the Surrealism gallery featuring Alexander McQueen footwear in display cases, and a large-format interpretive media display featuring interviews and exhibition content.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
PROGRAM BLOCK PLAN | Exhibition zoning across the introductory theatre, Baroque, Surrealism, Modernism, and Future of Couture.
DIMENSIONED FLOOR PLAN | Overall exhibition footprint, spatial organization, and primary dimensions.
DIMENSIONED FLOOR PLAN | Overall exhibition footprint, spatial organization, and primary dimensions.
DIMENSIONED FLOOR PLAN | Overall exhibition footprint, spatial organization, and primary dimensions.
MATERIAL + FINISH PALETTE | Concrete, velvet, and anodized aluminum establish distinct exhibition atmospheres.
MATERIAL + FINISH PALETTE | Concrete, velvet, and anodized aluminum establish distinct exhibition atmospheres.
MATERIAL + FINISH PALETTE | Concrete, velvet, and anodized aluminum establish distinct exhibition atmospheres.
VISUAL IDENTITY | Logo system and color palette unify the exhibition across spatial and graphic applications.
VISUAL IDENTITY | Logo system and color palette unify the exhibition across spatial and graphic applications.
VISUAL IDENTITY | Logo system and color palette unify the exhibition across spatial and graphic applications.
INTRODUCTORY GRAPHIC | Large-scale identity and exhibition narrative establish the visitor experience.
INTRODUCTORY GRAPHIC | Large-scale identity and exhibition narrative establish the visitor experience.
INTRODUCTORY GRAPHIC | Large-scale identity and exhibition narrative establish the visitor experience.
OBJECT LABEL SYSTEM | Interpretive label design connects footwear objects to each artistic movement.
OBJECT LABEL SYSTEM | Interpretive label design connects footwear objects to each artistic movement.
OBJECT LABEL SYSTEM | Interpretive label design connects footwear objects to each artistic movement.
CAMPAIGN POSTERS | Exhibition posters and banners translate the visual identity into a bold public-facing graphic.
CAMPAIGN POSTERS | Exhibition posters and banners translate the visual identity into a bold public-facing graphic.
CAMPAIGN POSTERS | Exhibition posters and banners translate the visual identity into a bold public-facing graphic.
STREET CAMPAIGN | Poster application extends the exhibition identity into the urban environment.
STREET CAMPAIGN | Poster application extends the exhibition identity into the urban environment.
STREET CAMPAIGN | Poster application extends the exhibition identity into the urban environment.
TRANSIT CAMPAIGN | Subway poster brings the exhibition campaign into the daily commuter experience.
TRANSIT CAMPAIGN | Subway poster brings the exhibition campaign into the daily commuter experience.
TRANSIT CAMPAIGN | Subway poster brings the exhibition campaign into the daily commuter experience.
EMAIL INVITATION | Digital invitation adapts the exhibition identity for guest outreach and RSVP.
EMAIL INVITATION | Digital invitation adapts the exhibition identity for guest outreach and RSVP.
EMAIL INVITATION | Digital invitation adapts the exhibition identity for guest outreach and RSVP.
FOLDOUT BROCHURE | Visitor takeaway combines exhibition information, featured footwear, and campaign graphics.
FOLDOUT BROCHURE | Visitor takeaway combines exhibition information, featured footwear, and campaign graphics.
FOLDOUT BROCHURE | Visitor takeaway combines exhibition information, featured footwear, and campaign graphics.
INTRO THEATRE | Immersive screening room introduces the relationship between fashion, history, and artistic influence.
INTRO THEATRE | Immersive screening room introduces the relationship between fashion, history, and artistic influence.
INTRO THEATRE | Immersive screening room introduces the relationship between fashion, history, and artistic influence.
INTRO WALL | Large-scale interpretive graphics introduce the exhibition narrative and orient visitors to the relationship between footwear, art, and design.
INTRO WALL | Large-scale interpretive graphics introduce the exhibition narrative and orient visitors to the relationship between footwear, art, and design.
INTRO WALL | Large-scale interpretive graphics introduce the exhibition narrative and orient visitors to the relationship between footwear, art, and design.
CLASSICAL BAROQUE SHOE DISPLAY | Dolce & Gabbana’s Baroque Embellished Platform Sandal is displayed as a sculptural artifact celebrating opulence, craftsmanship, and Italian Baroque influence.
CLASSICAL BAROQUE SHOE DISPLAY | Dolce & Gabbana’s Baroque Embellished Platform Sandal is displayed as a sculptural artifact celebrating opulence, craftsmanship, and Italian Baroque influence.
CLASSICAL BAROQUE SHOE DISPLAY | Dolce & Gabbana’s Baroque Embellished Platform Sandal is displayed as a sculptural artifact celebrating opulence, craftsmanship, and Italian Baroque influence.
MODERN MINIMALISM | Marc Jacobs Kiki boots are displayed alongside fabrication tools and footwear artifacts, including a 3D printer, exploring the relationship between contemporary design, technology, and production.
MODERN MINIMALISM | Marc Jacobs Kiki boots are displayed alongside fabrication tools and footwear artifacts, including a 3D printer, exploring the relationship between contemporary design, technology, and production.
MODERN MINIMALISM | Marc Jacobs Kiki boots are displayed alongside fabrication tools and footwear artifacts, including a 3D printer, exploring the relationship between contemporary design, technology, and production.
INTERACTIVE MAP | Color-coded orientation graphics connect galleries, displays, tools, and interactive experiences.
INTERACTIVE MAP | Color-coded orientation graphics connect galleries, displays, tools, and interactive experiences.
INTERACTIVE MAP | Color-coded orientation graphics connect galleries, displays, tools, and interactive experiences.
INTERACTIVE EXPERIENCE | Digital mirror installation invites visitors to engage with the future of couture footwear.
INTERACTIVE EXPERIENCE | Digital mirror installation invites visitors to engage with the future of couture footwear.
INTERACTIVE EXPERIENCE | Digital mirror installation invites visitors to engage with the future of couture footwear.
EXTERIOR GRAPHICS | Window campaign extends the exhibition identity across the Poster House façade.
EXTERIOR GRAPHICS | Window campaign extends the exhibition identity across the Poster House façade.
EXTERIOR GRAPHICS | Window campaign extends the exhibition identity across the Poster House façade.
BEYOND THE SOLE
2024
2024
Academic / Conceptual Exhibition Design
Beyond the Sole explores the point where haute couture footwear moves beyond function and begins to operate as art. The exhibition traces Baroque, Surrealist, and Modernist influences through distinct environments connected by one visual and interpretive system.
CONTEXT
The project required a complete exhibition experience at Poster House Musuem spanning spatial design, interpretation, graphics, wayfinding, and promotional media.
APPROACH
The exhibition moves through three distinct visual worlds, each shaped by its own color, material, form, and display language. A shared graphic identity connects them into one narrative.
OUTCOME
The exhibition asks visitors to see the shoe as both fashion object and artistic form.
MY ROLE
Exhibition Design, Spatial Planning, Fixture Design, Visual Identity, Interpretive Design, Wayfinding, Visualization
TOOLS
Rhino, SketchUp, Illustrator, InDesign, Photoshop
CREDITS
Developed collaboratively with Starr Smith. Starr contributed to concept development, mood board, color palette, poster artwork, object labels, and promotional mockups.